Enriching customers’ lifestyle and contributing to the peace and pros-perous future of local communities – together with Vietnam, realizing sustainable development in the journey ahead.
2026 marks a special milestone for AEON Vietnam – the first year of AEON Group’s Mid-term Business Management Plan for 2026–2030. Looking back on the past five years, AEON Group in Vietnam has continuously expanded our network, now operating more than 300 stores across shopping malls, general merchandise stores, super supermarkets, supermarkets, convenience stores, drugstores, and entertainment services.
Our confidence in Vietnam’s exceptional growth potential has never wavered. Under the 2026–2030 Mid-term Business Plan, AEON Group continues to position Vietnam as a top-priority market. Accordingly, AEON aims to expand our business scale in Vietnam by three times current scale by 2030, reaffirming our long-term, strong commitment to this market.
In Vietnam, the robust growth of the middle class is increasing the demand for a more fulfilling life – both materially and emotionally. AEON believes it is our mission to accompany and support the Vietnamese people in realizing these aspirations, bringing a more convenient, modern lifestyle closer to every family through every shopping experience.
Pursuing peace, respecting humanity, and contributing to local communities, always with our customers as the starting point – is AEON’s ever-lasting principle. We believe that the stability, peace, and shared prosperity of the community form the very foundation of our business. Therefore, contributing to peace and prosperity in every locality where AEON operates is a core part of our mission.
To realize this mission, our new mid-term strategy is built on three parallel pillars. First, accelerating business expansion through a multi-format retail strategy, flexibly deploying formats from large- to small-scale to suit the diverse lifestyles and income levels across regions. Second, strengthening AEON’s Private Brand product development to deliver high-quality products at reasonable prices exclusive at AEON. Third, continuing to strengthen a robust supply chain and enhance operational efficiency through digital transformation (DX), laying the foundation for sustainable, long-term growth.
Delivering safe, high-quality products at reasonable prices has always been one of AEON’s core missions. We place the highest priority on upholding food safety and hygiene standards, so that AEON remains a trusted choice for our customers, contributing to a better quality of life for Vietnamese consumers.
More broadly, AEON operates retail businesses and provides an ecosystem that enriches customers’ lifestyles. Our shopping centers and retail stores offer great shopping experiences and serve as a platform for our wide range of services, including point program and financial services, cinemas, entertainment, specialty stores, convenience stores, and drug stores. Each business of the AEON ecosystem complements and reinforces the others, creating seamless customer experience, delivering greater value and enriching everyday life of local communities.
Beyond business, contributing to local communities has always been one of AEON’s basic principles. We identify sustainable development as one of the key focuses of our long-term strategy, built on three pillars: Economy, Society, and Environment. In our role as a retailer, AEON Vietnam wishes to continue accompanying the Government in realizing Vietnam’s Sustainable Development Goals.
In addition, AEON People have always been our most valuable and irreplaceable asset, the very foundation of this growth journey. As we enter the 2026–2030 period, we will continue to invest strongly in our people through professional training, a positive workplace culture, and sustainable career development opportunities. So that every AEON People can grow together with the business.
Finally, we would like to express our sincere gratitude to the Government, ministries and authorities, the media and press, our partners, suppliers, employees and all our customers for their continued trust and support of AEON Vietnam throughout this journey.
Mr. Tezuka Daisuke
Executive Officer, Chief Vietnam Business Officer of AEON Co., Ltd (Japan)
General Director of AEON Vietnam Co., Ltd